Our Story


Founded in 2020, Well.Actually. is on a mission to help you feel your best.
Nigel Barton's twenty-year career in the health industry, led him to work with many health and wellbeing brands, including supplements. When discovering that only about 14-30% of standard tablet or capsule form Vitamin C was absorbed by the body. Vitamin D supplement absorption could be affected by up to 50% if not taken with fats, and digestive enzymes degrade some nutrients in the gastrointestinal tract like Glutathione, and COQ10. Disillusioned in the knowledge that many standard capsule and tablet form supplements do not effectively deliver the nutrient amounts promoted on the back of labels, Well.Actually. was created.
Well.Actually. develops scientifically advanced supplements which provide optimally absorbed vitamins, nutrients and bioactive compounds to deliver superior biotherapeutic results.

Development and manufacturing processes are carried out here in the United Kingdom according to GMP and BRC food-safety standards. To verify the quality of its liposomes, Nottingham University is used to carry out Cryo-TEM analysis, the gold standard of testing methods.

Optimisation of nutrient absorption is a primary focus, however of equal importance is the quality and purity of the ingredients used. Each formula is GMO-free and free of alcohol, dairy, gluten, soy, wheat, artificial sweeteners, flavours and preservatives. 

Well.Actually. works hard to instil confidence in its products, where there can be no better testament to their success when customers say they experience 'feel-the-difference' results.



Our customers deserve the best and most advanced nutritional support, which Well.Actually. aims to deliver. The key to effective nutrition is making sure that the body absorbs as much as possible and the nutrients being active in the body for as long as possible to deliver a positive bio-therapeutic result.

Well.Actually. formulates its products with nutritionists and scientists to deliver on these two aims. We adopt the use of active-form minerals, vitamins and compounds, advanced liposomal encapsulation, and slow time-release delivery systems to enhance the performance of our products. We also continue to research and review new ways for improving the absorption and bio-activity of nutrients in the body.

Well.Actually. High Quality Nutrition for Vibrant Living.

Nigel Barton, Founder